About Peggy

Helping You Look Good

Peggy Knight’s personal experience with hair loss is her inspiration and motivation. It is the foundation for her goals and actions today and every day. As a teenager, Knight developed alopecia areata, an autoimmune disease that causes hair loss and has no known cause or cure. By age 21, she had lost all of her hair. She was then working in a high-profile professional position and struggled to maintain her self-esteem in the face of society’s expectations.

At the time, there was little understanding of, and little compassion for, individuals experiencing hair loss or thinning because of alopecia areata or other medical causes (stress, chemotherapy, scars). The marketplace offered little solace; acceptable wig and hairpiece products were almost impossible to locate. In an effort to help herself and others, Knight founded an image institute in 1978.

This institute, located in San Francisco, California focused on helping women regain their self-esteem and return to a normal, active lifestyle after experiencing changes in their physical appearance due to alopecia areata, other hair loss diseases, burns, or wigs for cancer patients.

The institute also nurtured the development of the high-quality hairpieces and wigs that Peggy became known for. Today, Peggy offers her expertise to Peggy’s Choice’s full product line of wigs and hairpieces created specifically for adults and children with medical hair loss.

“I am committed to creating hair prostheses that enable everyone experiencing hair loss to lead a normal life – to walk in the wind or play sports without worry,” says Knight.


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